Personally, I enjoy Garamond type. It is unique how it's not made up of geometric shapes. I made templates of Garamond a year or two ago and each letter appears to be hand drawn b/c there really aren't that many strait lines. What a pain in the butt to cut out.
Anyways, years later the New Typography took over. It consisted a asymmetry and san serifs. Then when Hitler took over in 1933 in Germany and the Nazi gov't brought back the bold and space filling blackletters. They Nazis said it was un-German, yet years later they brought back the New Typeface. Around that same time printers were using large slab serifs (big footprints) on sturdy wood for display letters for the bill and large posters. Slab serifs were the type on wanted posters that we still see today. The new typefaces symbolized a new way of life (at the time) clearly by American skyscrapers.
In 1919 News Gothics (large screaming type on wood) was used to signal a large story such as the mind-boggling tabloids. News Gothic in a few words 'signal the big story.' In the 20's Paul Renner's Futura came by storm with the combination styles of the Renaissance and Bauhaus. Futura was unique with its variety of strokes from thick to thin and different stroke weights that the public had to soak in.
The Nazi's abandoned the Gothic type because the Nazis found out or thought it derived from the jews.
The other styles that later appeared were influenced by the harsh economic problems caused by WWI, WWII, Vietnam, and more. Artist were breaking the modern rules of type by taking it further. Art Nouveau and Postmodern styles a ambushed modernism. Postmodernist characterized their work as psychedelic and colorful. Nudity, drugs and rock-and-roll flourished. People were rebellious all over the place. This new attitude was new to the previous 'Leave it to Beaver' and 'The Brady Bunch' era.
Finally, the people leaned more towards type that represented speed.
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