AIGA " Voice " Animation:
In this archive, the designer uses the type Futura and the letterforms
of the word "Voice" to make a design. I think the designers not only used
the word "Voice" but looked at the anatomy of each of the letterforms to
create a piece. I think its a different way of expressing the piece. I believe
if the designers used any other typeface, the pieces wouldn't be as strong.
They really thought about the anatomy of each letter. Also, having a thin
stroke rather a thick stroke of lettering, gives the piece a clean pure look
rather than a bold look which is easier on the eye.
Lauren Bray
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